We empower businesses to accelerate growth and achieve sustainable market leadership

Our approach

CAP is all about creating industry leaders, ensuring clients achieve significant differentiation and secure unrivalled market position, and then driving home that advantage.

We don’t accept that it’s ever enough to merely survive, and we only work with clients with a burning desire to thrive.

Top performance

We work with pace and energy, embracing lateral thinking, focussed on the outcome.

With integrity

We deliver practical and sustainable solutions in an ethical way, always.

Our values

Our foundation is based on principles and ways of working that we will not compromise on. Only those who are wholeheartedly committed to these can be part of the CAP family.

Our principles

We act in the best interests of our people, clients and communities, being transparent in our actions and decisions.

Reliable, results-driven

Interested, investigative, passionate and innovative – we will bring all our curiosity and talent to each client.

Cambridge

Our modus operandi is to be the breathing embodiment of the Cambridge cluster. We’ve embraced the well documented Cambridge Phenomenon, paying it forward where we can and sharing selflessly.

Well connected

Providing access to a distributed network of partners who have worked internationally in companies of all sizes.

Great engagement

We engage academia and entrepreneurs to translate opportunities into real world strategies.